w forms; e.g., in order to reduce traffic accidents, improve automobiles and highways instead of trying to improve drives. the same concept should be applied to human relations. there is a need to think in terms of social architecture, and to provide arrangements among people that evoke what they really want to see in themselves. mankind takes great pains with physical architecture, and is beginning to concern itself with the design of systems in which the human being is a component. but most of these designs are only for safety, efficiency, or productivity. system designs are not made to affect those aspects of life people care most about such as family life, romance, and esthetic experiences. social technology as well as physical technology need to be applied in making human arrangements that will transcend anything mankind has yet experienced. people need not be victimized by their environments; they can be fulfilled by them.

the great frontier today is the exploration of the human potential man's seemingly limitless ability to adapt, to grow, to invent his own destiny. there is much to learn, but we already know this: the future need not happen to us; we can make it happen.

new words

strategy

n. the art of planning action that lead to gaining a goal or victory

paradox

n. a seemingly absurd or self-contradictory statement that is or may be true; a person or situation exhibiting apparently contradictory characteristics 似非而是，自相矛盾

paradoxical

a. of or having the nature of a paradox

discontented

a. dissatisfied and restlessly unhappy

statistics

n. facts and figures gathered together for information or on a particular subject 统计（资料）

institution

n. an established custom, law or relationship in a society or community 风俗，制度，惯例

popular

a. enjoyed, accepted or liked by many people

desirable

a. worthy of being desired

liability

n. sth. for which one is responsible, esp. by law; sth. that limits one's activities or freedom 责任，义务； 不利条件

liable

a. responsible under the law

asset

n. sth. that is useful or valuable; (pl.) the property of a person, company, etc. 宝贵的东西，资产

anymore

ad. (used in negative sentences) any longer

yarn

n. a long continuous thread, as of wool or cotton, use in making cloth, mats, etc.

electrical

a. concerned with or using electricity

plug

n. a device at the end of an electrical cord that fits into an electrical socket to make an electrical connection 插头

bond

n. sth. that binds or unites 联结物；联系

functional

a. made for or concerned with practical use only 功能的

function

n. normal use; duty or work 功能

affectional

a. relating to or implying affections 感情的

affection

n. gentle, lasting love, like that of a parent for a child; fondness

desertion

n. (an example of ) the act of leaving one's duty, family, etc. 抛弃，遗弃

overcome

vt. fight successfully against; defeat

order

n. kind, sort, type

intimacy

n. a close and affectionate personal relationship; familiarity

intimate

a.

dissatisfaction

n. lack of satisfaction; displeasure

improvement

n. the act of improving or the state of being improved

way

ad. far, considerably

familiarity

n. thorough knowledge

religious

a. of religion

plot

vt. draw (a curve) on a graph to show certain stated facts

incidence

n. the rate at which sth. happens or exists 发生率

participative

a. characterized by participation; participating

layman

n. a person who does not have specialized or professional knowledge of a subject 门外汉，外行

passive

a. not joining in or taking part; not acting

contemporary

a. belonging to the present time; of or belonging to the same time

changer

n. one who makes change

medium (pl. media)

n. a method for giving information; form of art 媒介；艺术手段

mass media

the means of communication that reach large numbers of people in a short time, such as radio, television, newspapers, magazines, etc.

activism

n. the process of campaigning in public or working for an organization in order to bring about political or social change

rebellion

n. the act of rebelling; open defiance of authority

engender

vt. bring about; produce

assess

vt. estimate the value or amount of; evaluate

gradual

a. happening or developing slowly and by degrees; not sudden

increment

n. an increase or addition, esp. one of a series

resist

vt. work or fight against

resistance

n.

mobilize

vt. organize for a purpose 动员

organizational

a. of or having to do with organization

reform

n. an improvement, esp. one made by removing faults or abuses 改革

arrangement

n. a plan made in preparation for sth.

component

n. any of the parts that together make a whole